Events, local and international
Nine formats across 40 cities, delivered turnkey: venue, staging, guest list, sales team on site, follow-up.
Formats
Groundbreaking Ceremony
Objective
Build credibility with press, authorities and investors at construction start.
- Duration
- Half day
- Budget band
- AED 80K - AED 250K
- Expected attendance
- 80-200 guests (press, officials, investors)
- Qualified leads
- 15-40
Broker Preview
Objective
Activate 100-300 agents before launch and lock early distribution.
- Duration
- One evening
- Budget band
- AED 60K - AED 150K
- Expected attendance
- 100-300 brokers
- Qualified leads
- 40-120
Launch Day
Objective
Open sales with a scarcity effect and convert queued demand on day one.
- Duration
- One full day
- Budget band
- AED 150K - AED 600K
- Expected attendance
- 200-600 buyers and brokers
- Qualified leads
- 80-250
Included
- Launch strategy: pricing release, allocation and scarcity mechanics
- Venue and full scenography with live availability wall
- Qualified buyer guest list from HNWI and expat databases
- Booking desk, escrow-ready paperwork and payment lanes
- DEVOS closers deployed on site
- Live social coverage, photo and video content
- 48h follow-up and attributed bookings reporting
VIP Investor Dinner
Objective
Close 20-40 large tickets in a high-end private setting.
- Duration
- One evening
- Budget band
- AED 100K - AED 400K
- Expected attendance
- 20-40 HNWI investors
- Qualified leads
- 10-25
International Roadshow
Objective
Sell abroad: take the project to buyers in their home city.
- Duration
- 2-3 days per city
- Budget band
- AED 250K - AED 900K
- Expected attendance
- 150-400 prospects per city
- Qualified leads
- 60-180 per city
Included
- City and segment strategy with quantified targets
- Venue sourcing in each city: hotel, showroom, private club
- Local guest list via channel partners and expat communities
- Travel logistics: flights, hotels, visas, transport
- Simultaneous translation and localized sales materials
- DEVOS sales team deployed in each city
- Event ROI tracking: cost, leads, bookings, attributed revenue
Exhibition Stand
Objective
Capture high-intent demand at Cityscape, IPS, MIPIM and local fairs.
- Duration
- 3-4 days
- Budget band
- AED 200K - AED 800K
- Expected attendance
- 500-2000 visitors at the stand
- Qualified leads
- 100-350
Included
- Show selection strategy and stand location negotiation
- Stand design and build: model, screens, unit wall
- Pre-show invitation campaign to qualified databases
- Trained stand staff and DEVOS closers on rotation
- Lead capture system with instant qualification
- Post-show nurturing sequence and bookings reporting
Sales Gala and Awards
Objective
Motivate and retain the sales network with recognition and incentives.
- Duration
- One evening
- Budget band
- AED 150K - AED 500K
- Expected attendance
- 150-400 agents and partners
- Qualified leads
- 30-80 reactivated brokers
Handover Ceremony
Objective
Turn delivery into reputation, word of mouth and repeat purchases.
- Duration
- Half day
- Budget band
- AED 80K - AED 300K
- Expected attendance
- 100-300 owners and guests
- Qualified leads
- 20-60 referral leads
Signature Experience
Objective
Create a unique brand moment: yacht, desert, golf, art, F1, Ramadan majlis.
- Duration
- Variable, half day to full weekend
- Budget band
- AED 150K - AED 1M
- Expected attendance
- 30-150 selected guests
- Qualified leads
- 15-50
The city network
Where off-plan buyers actually are. Each city runs with vetted local partners and our own guest lists.
EAST ASIA · 5
OCEANIA · 1
Shared events: three to five developers co-exhibit, one bill split by slot. From AED 60K per exhibitor.